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According to the company, its customer-retention technologyy identifies customers byloan amount, loan-to-value loan purpose and FICO scores. “Witnh refinancing activity from borrowers representing a significanrt portion of overallorigination volume, our lendee network has expressed a desire to capture and retain currenty mortgage customers,” says Bob Harris, president of the LendingTrees Exchange. “As part of the LendingTree network, bankws and lenders that use ournew customer-retention initiativer will be able to significantly impact the ratiio of overall mortgage portfolio retained, just as effectively as they can attract new borrowers.
” LendingTree is owned by Charlotte-basedc (NASDAQ:TREE), an online lending and real estate Tree.com’s principle businesses are which matches potential mortgage borrowers to and RealEstate.com, which works with individuals seeking homew and real estate agents. LendingTrewe says it has facilitated more than 25 million requestx for loans onlineand $185 billion in closed loan
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