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Most people think of pushinessas what’s wrong with Their idea of pushy salespeople are those who push buyersz to buy products and services that they shoulc never buy. When buyersx protest, pushy salespeople push back. That kind of pushy is what givesw selling itsbad reputation. That’s not the kind of pushhy I mean. The best salespeople are pushy. How can that be? The difference between good and bad pushy salespeoplde is whatthey push. Instea d of pushing their customers to buy thingxsthat aren’t necessarily in their customers’ best interests, these great salespeoplr push everyone else to serve theirf customers better.
I know one insurance salesman who routinely gets referrals to other customers fromhis accounts. He sees his job as gettingy the best insurance coverage forhis clients. He goes to his suppliers with a plan to explaijnhis clients’ coverage needs so they can give him the best They give him quotes which he brings to his clients. Do you think four quotess would be enough to give his customers a fewoptions ? For most salespeople it would be. Not for a pushyu salesperson. He pushes his suppliers.
He goes to 10 supplierds before he is confident that he has done all that he can do forhis
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