Southwest adds pet fares, raises bag fees - The Business Journal of Milwaukee:

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Small cats and dogs can fly in the cabimfor $75 each way. “These new programs and processes are just the startingy point with additional initiatives planned for later this Southwest CEO Gary Kelly said ina “It is always our goal to be upfront with our customers and to set the rightr customer expectations. Our changes today associatwe a charge for items that are truly anextr service.” All pets must fit in a carrierr that goes under the airplane seat, which will couny as the passenger’s carry-on bag. Customerw can begin purchasing pet fares on June 1 for travep beginningJune 17.
Southwest also is increasinf its service charge to check a third bag or an overweightf bag that weighs 51 to70 pounds. The fee will be raisecd from $25 to $50 for customerz traveling on or afterJune 17. Southwest remains one of the only airlinez that allows the first two bagsfor “The increase in the baggage charge impacts less than one percentr of our customers,” Kelly Southwest will start charging $25 each way for unaccompaniede minors traveling alone between the ages of 5 and 11. The chargew applies to tickets purchasedJune 1. Unaccompaniedr minors may only travel on nonsto p ordirect flights, not on flights that changed planes.
“This service charge will help us cover our added costs and still maintain ourcompetitive low-fare advantage,” Kelly says.