As oldest boomers tire of the night life, many seek out matinees - Sacramento Business Journal:

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Baby boomers might appreciats classic rock, but they also enjoy classical music. “It is the naturew of classical music to appeal to an older saidMarc Feldman, executive director of the . “Whenj people are from 25 to 45yeara old, we lose them for a while to raisingt their kids and othe r entertainment. When they get aboug to 45, they start coming back to the The challenge isthat cost-cutting eliminated musi c programs in many school districts, greatl reducing exposure to classical music. “Ouer problem is that there is a wholes generation out there that were never exposed to classical music in thefirstt place,” Feldman said. “We need to find ways to reach them.
” The philharmonic is reaching out to the generatioj following the baby boomers through Facebookand Twitter. The Greatt Recession has created a great obstacle for businesses and organizationxs trying to reach the baby boom generation — less money. Baby boomers were poised to bethe deep-pockete d generation, but the globa l recession has affected home values, investment portfolioas and their overall wealth not to mention their spending “This economic downturn is going to make the Generationm Xers and the baby boomers a lot more cautiouw and a lot more similar to our parents’ generation,” Elmetss said.