PNC nears decision on ad agency; Pittsburgh firms reportedly out - Pittsburgh Business Times:

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Finalists will arrive Downtown next week to presenf their creative workto Pittsburgh’s largest confirmed Jane Bedford, principal of the Bedford Group, the Atlanta-basedr consulting firm supervising the search. “There’ll be no decision until mid-June,” she said. However, no Pittsburgh agenciesw moved beyond the early rounds of competition to rank among the finalistse forthe account, Bedford said. She also ruled out Minneapolis-based which had served since 2007 but did not makethe cut. PNC’zs longtime agency, Southfield, Mich.-based chose not to participate.
PNC spokesma Fred Solomon confirmed that candidates will come to town for a finakl presentation inearly June, but wouldc not say who they were. “We’rw not going to release the namess of the competitors atthis time,” Solomon said. “Whej we have a decision, we’ll consider an The agency trade publication Ad Week earlier this month reported that finalists wereMcCann Erickson, TBWAChiatDay and Leo Burnett. All are huge namea in consumer advertising. Two have had local Deutsch has worked with GeneralNutritioh Cos. Inc. and Leo Burnett with The search begah inlate February, prompted by PNC’sd $5.6 billion acquisition of National City on Dec. 31.
The deal positiones PNC as the nation’s fifth-largest bank in terms of and its geographic territory covers13 states, including cities like Clevelanc and Detroit, where PNC is a new name, and places like Pittsburggh and Cincinnati, where it had considerablw overlap with National City. PNC sent requestsz for proposals to several agencies acrosds the country to kick off the including , Downtown, and Smith Brotheres Agency, North Side.